Sanapure
/design > sanapure
THE BRAND
Logo, branding, and creative direction for Sanapure, an online retail brand & brick-and-mortar CBD store that offers high-quality, everyday wellness products made exclusively from naturally-grown hemp.
The therapeutic effects of CBD are fueling an explosive market that is poised to grow $3.52 billion dollars by 2024. However, regulations on the manufacture and sale of cannabinoids haven’t kept up with their newly widespread availability. For customers, this can cause frustration from too many choices, and intimidation by the excess of information on CBD.
Working with the director and another designer, we created storefront infographics to bring a sense of ease to comfort to an otherwise confusing shopping experience.
A simple set of iconography are found throughout the store’s shelves and walls, creating a familiar and welcoming atmosphere for customers. Encouraging pops of typography such as “boost your health” and “find your relief” inspires trust and approachability.
