Highlife.com was created as Dankstop’s wholesale division. The goal was to have Highlife debut at the 2018 Champs Tradeshow in Las Vegas. Given 4 months time, I contracted a graphic designer to help me research, design, and develop the brand & a physical tradeshow booth. Together we designed booth assets, catalogs, apparel, and promotional materials.
Over the course of various tradeshows from 2018-2019, the booth designs & layouts were updated to fit the goals of each particular show.