Jay Shetty's Genius

design > jay shetty’s genius

THE BRAND

Genius is a personal coaching program & community created by Jay Shetty, where members meet with Jay live on a weekly basis to meditate and receive coaching for self-work and growth. These live workshops are just one facet of Genius— members also benefit from a private online community, worldwide in-person meetups, the Genius app, and more. Genius provides a gentle, safe-space community for anyone seeking growth, self-reflection, and support in their lives.

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WEBSITE

From ideation to development, my main focus when designing web pages for Genius is to communicate the brand’s offers, benefits, and values throughout the entirety of a user’s journey. This website rebrand reduced the number of pages throughout the site to one simplified main page.

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Instagram

The Genius Instagram has grown from 0 followers to 100k+ followers in 15 months through marketing, cross-promotions, and organic growth. I produce & execute daily original designs for the page to help elevate the brand and bring the messaging and values of Genius to the public, all while celebrating the community and its energy.

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Email Design

I am responsible for the set up, design, and management of all email campaigns that go through our email platform, housing an email list of over 1 million. I set up email flows, automated email messaging, and all non-member & member emails. Using A/B testing strategies, I help to optimize open/click rates and increase overall conversion rates.

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GENIUS QUIZ

The Genius quiz serves as a starting point for potential new members. Through the experience, users are guided through questions that help get at the root of their goals, learn more about what Genius offers, and ultimately get presented with a personally recommended workshop where Jay discusses a life tool that will help to bring you closer to where you want to be.

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Genius App

In collaboration with our UX/UI designer, I helped to develop the branding & design of the Genius app, which launched in Oct 2020. We continue to promote the app through our marketing channels and develop new design concepts to showcase the value in adopting the app for daily use.

design > jay shetty’s genius