Work | DankStop

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Rolling Papers

DankStop branded hemp rolling papers.
Available in 4 styles: king size slim with or without tips & 1 1/4 size with or without tips.

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Branded Materials

DankStop branded items used as promotional materials and free gifts.

from left to right: Hemp wicks produced by:  Humboldt Hemp Wick®

from left to right: hemp wick, lighter, glass chillum, stickers, feedback card


Email Campaigns

 

I designed templates for DankStop's email campaigns and executed the final designs & layouts.

DankStop's email campaigns achieved an average click-through rate of 3.9%, reaching a higher than average CTR than the e-commerce industry standard of 2.32%. Utilizing segmentation and A/B testing strategies, I helped to increase our number of subscribers by 60%, increase open rates to an average of 16.5%, and increased overall conversation rates.

 
Memorial Day

Memorial Day

Valentine's Day

Valentine's Day

New Arrivals

New Arrivals

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Social Media

 

Digital creative content for DankStop's social media pages.

For one of DankStop's giveaways, I designed a poll-type meme that required followers to comment on the post to enter. Over 5,000 participants entered, making it DankStop's most participated giveaway to date. The post got noticed by Snoop Dogg himself, leading to a repost onto his Instagram page which ended up reaching a total of over 1 million views.

 
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YouTube

 

An animated intro for The Dank Tank, an upcoming web series from DankStop that centers around product reviews, short sketches, and informative discussions on industry-related news.

 

Web Banners

 
 

DankStop.com Collection Page

 

I worked alongside the developer and SEO manager to redesign the collection pages on dankstop.com. I took a mobile-centered approach, as 80% of DankStop's traffic comes from mobile, with the aim to increase mobile conversion rates. Each collection page is broken down into a number of subcategories to assist customers in narrowing down & finding the product they're looking for quicker.

 
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DankStop.com Redesign

 

I worked alongside a team of conversion optimization & data specialists who ran a number of A/B tests in a few months period. Taking the results from the tests, I redesigned the homepage & product page of dankstop.com with the aim to increase conversion rates and to optimize SEO rankings.

 
Homepage

Homepage

Product Page

Product Page

 

work > dankstop