work > dankstop
DankStop branded hemp rolling papers.
Available in 4 styles: king size slim with or without tips & 1 1/4 size with or without tips.
DankStop branded items used as promotional materials and free gifts.
from left to right: hemp wick, lighter, glass chillum, stickers, feedback card
I designed templates for DankStop's email campaigns and executed the final designs & layouts.
DankStop's email campaigns achieved an average click-through rate of 3.9%, reaching a higher than average CTR than the e-commerce industry standard of 2.32%. Utilizing segmentation and A/B testing strategies, I helped to increase our number of subscribers by 60%, increase open rates to an average of 16.5%, and increased overall conversation rates.
Digital creative content for DankStop's social media pages.
For one of DankStop's giveaways, I designed a poll-type meme that required followers to comment on the post to enter. Over 5,000 participants entered, making it DankStop's most participated giveaway to date. The post got noticed by Snoop Dogg himself, leading to a repost onto his Instagram page which ended up reaching a total of over 1 million views.
An animated intro for The Dank Tank, an upcoming web series from DankStop that centers around product reviews, short sketches, and informative discussions on industry-related news.
DankStop.com Collection Page
I worked alongside the developer and SEO manager to redesign the collection pages on dankstop.com. I took a mobile-centered approach, as 80% of DankStop's traffic comes from mobile, with the aim to increase mobile conversion rates. Each collection page is broken down into a number of subcategories to assist customers in narrowing down & finding the product they're looking for quicker.
I worked alongside a team of conversion optimization & data specialists who ran a number of A/B tests in a few months period. Taking the results from the tests, I redesigned the homepage & product page of dankstop.com with the aim to increase conversion rates and to optimize SEO rankings.
work > dankstop
work > nucleus
Logo designed for Nucleus, a line of scientific glass that centers around sleek, quality borosilicate glass & accessories. This esteemed brand prides itself on having reliable pieces at an affordable price.
left to right: cone bubbler // bent neck matrix perc bong w/ black accents // 90° matrix perc ashcatcher
Packaging for the Nucleus vaporizers line.