Work | Sanapure

work > sanapure

Sanapure

 

Logo designed for Nucleus, a line of scientific glass that centers around sleek, quality borosilicate glass & accessories. This esteemed brand prides itself on having reliable pieces at an affordable price.

 
nucleus-logo1.jpg
 
nucleus-all-2.gif

left to right: cone bubbler // bent neck matrix perc bong w/ black accents // 90° matrix perc ashcatcher


Nucleus Vaporizers

 

Packaging for the Nucleus vaporizers line.

 
nucleus-packaging.jpg
nucleus-packaging6.jpg
 

work > sanapure

Work | Masa Menus

work > masa sushi & grill

Masa Menus

 

Lunch & dinner menu created for Masa Sushi & Grill of Allendale, NJ.

 
mockup-lunch.jpg
sushi-2.jpg
mockup-dinner.jpg
all sushi photography by:  Rina Jordan

all sushi photography by: Rina Jordan

 

work > masa sushi & grill

Work | DankStop

work > dankstop

Rolling Papers

DankStop branded hemp rolling papers.
Available in 4 styles: king size slim with or without tips & 1 1/4 size with or without tips.

DSC09922.jpg

Branded Materials

DankStop branded items used as promotional materials and free gifts.

from left to right: Hemp wicks produced by:  Humboldt Hemp Wick®

from left to right: hemp wick, lighter, glass chillum, stickers, feedback card


Email Campaigns

 

I designed templates for DankStop's email campaigns and executed the final designs & layouts.

DankStop's email campaigns achieved an average click-through rate of 3.9%, reaching a higher than average CTR than the e-commerce industry standard of 2.32%. Utilizing segmentation and A/B testing strategies, I helped to increase our number of subscribers by 60%, increase open rates to an average of 16.5%, and increased overall conversation rates.

 
Memorial Day

Memorial Day

Valentine's Day

Valentine's Day

New Arrivals

New Arrivals

dankstop-email-2.jpg

Social Media

 

Digital creative content for DankStop's social media pages.

For one of DankStop's giveaways, I designed a poll-type meme that required followers to comment on the post to enter. Over 5,000 participants entered, making it DankStop's most participated giveaway to date. The post got noticed by Snoop Dogg himself, leading to a repost onto his Instagram page which ended up reaching a total of over 1 million views.

 
sm-all.jpg
 
 
 

YouTube

 

An animated intro for The Dank Tank, an upcoming web series from DankStop that centers around product reviews, short sketches, and informative discussions on industry-related news.

 

Web Banners

 
 

DankStop.com Collection Page

 

I worked alongside the developer and SEO manager to redesign the collection pages on dankstop.com. I took a mobile-centered approach, as 80% of DankStop's traffic comes from mobile, with the aim to increase mobile conversion rates. Each collection page is broken down into a number of subcategories to assist customers in narrowing down & finding the product they're looking for quicker.

 
dankstop-collection.gif
ds-mobile-ipad.jpg

DankStop.com Redesign

 

I worked alongside a team of conversion optimization & data specialists who ran a number of A/B tests in a few months period. Taking the results from the tests, I redesigned the homepage & product page of dankstop.com with the aim to increase conversion rates and to optimize SEO rankings.

 
Homepage

Homepage

Product Page

Product Page

 

work > dankstop

Work | Nucleus

work > nucleus

Nucleus

 

Logo designed for Nucleus, a line of scientific glass that centers around sleek, quality borosilicate glass & accessories. This esteemed brand prides itself on having reliable pieces at an affordable price.

 
nucleus-logo1.jpg
 
nucleus-all-2.gif

left to right: cone bubbler // bent neck matrix perc bong w/ black accents // 90° matrix perc ashcatcher


Nucleus Vaporizers

 

Packaging for the Nucleus vaporizers line.

 
nucleus-packaging.jpg
nucleus-packaging6.jpg
 

work > nucleus

Work | LavaTech

work > lavatech

LavaTech

 

Logo & branding for LavaTech, an upcoming brand that specializes in high end dabbing equipment & accessories. Precision machining is what puts LavaTech above the rest of the field, combining functionality with sleek looks.

 
lava-logo1.jpg

Packaging

 

Boxes & manuals designed for LavaTech's Classic e-nail kit & Elements e-nail kit.

 
DSC09956.jpg
DSC09947.jpg
DSC09973.jpg
DSC09978.jpg
 

work > lavatech

Work | Sweet Tooth

work > sweet tooth

Sweet Tooth Grinders

 

Logo & brand concept for an upcoming brand of herb grinders.
(photos of custom packaging & grinders coming soon!)

 
sweet-tooth-logo1.jpg
 
colors-3.jpg
 

work > sweet tooth

Work | BoroDirect

work > borodirect

BoroDirect

 

Logo designed for BoroDirect, a wholesale distributor that supplies glass pipes & accessories to brick & mortar smoke shops.

 
 
boro-logo1.jpg
 
 

work > borodirect

Work | Ronin Glass

work > ronin glass

Ronin Glass

 

Logo designed for Ronin, a line of high quality glass water pipes inspired by the ancient samurais who roamed the land without a lord or master and, therefore, had ultimate freedom of choice. Between the sturdy construction, beautiful artistry, and masterful execution, Ronin products are more than worthy opponents. They are the best at what they do.

 
ronin-logo.jpg
 
bong-ronin-both.jpg

above: daito modular three piece ufo perc bong

 
ronin-line.jpg

left to right: bun'ei bong // tonfa bong // jitte sidecar dab rig // kawa mini bong

 

work > ronin glass

Work | Joey J. Jewelry

work > joey j. jewelry

Joey J. Jewelry

 

In 2015, I worked alongside the founder of Joey J. Jewelry, an upscale & up-and-coming jewelry brand, and lead in the rebranding and creative direction of her jewelry brand.

 
about-descrip3.jpg
 
 

Logo Redesign

I reincorporated the original logo within the new logo for a fresher, more modern look.

joey-j-logo-1.jpg

Website Assets

Creation of banners & website assets for joeyjjewelry.com.

channel-1.jpg
 
banner1.jpg
 
work-homepage.jpg

Social Media

Content direction & creation for Joey J.'s Instagram page.

socialmedia-joey.jpg

Photography

 

Photography direction & execution reflecting the rebranding of Joey J. 

 
ph02.jpg
ph03.jpg
ph07.jpg
ph08.jpg
ph05.jpg
 

work > joey j. jewelry

Work | Athra

work > athra

JCK Magazine Ad

 

Full-page ad published in the May 2015 JCK Magazine showcasing Athra's subsidiary brands. The magazine was mailed to JCK Magazine subscribers and distributed at JCK Las Vegas 2015, the jewelry industry's premiere trade show.

 
jck.jpg

Jewelry Cards

 

Jewelry cards designed for Athra's August 2014 Market Week, presented at their NYC showroom. The "Dancing Crystals" cards were selected and sold in select Ross Stores in the U.S.

 
1-dancing-crystals.jpg
 
2-amulets-gemstones.jpg
 

work > athra

Work | SLO Donut Company

work > slo donut company

Take-Home Menu

 
 

Take-home menu designed for SLO Donut Company in San Luis Obispo, CA. Displayed in the shop and debuted at the 2012 Savor The Central Coast Food and Wine Festival.

 
mockup1.jpg
mockup2.jpg
savor-both.jpg

The Periodic Table of Donuts

 

Custom artwork for SLO Donut Company of San Luis Obispo, CA. 
11 x 17 in.

 
IMG_0517-3.jpg
IMG_0538-both.jpg
 

work > slo donut company